ABOUT SWLAG

SWLAG IS UNIQUE FASHION BRAND CREATED IN FREE-FLOWING ENERGY DESIGNED AND HAND-PAINTED IN MILANO. INDEPENDENTLY FOUNDED IN 2021 BY CLAUDIA SIMON.

SWLAG IS HERE TO SUPPORT YOUR INDIVIDUALITY AND ILLUMINATE YOU WITHIN.  

 FEEL FREE – DRESS YOUR SPIRIT 

 “EVERY PIECE IS UNIQUE. I’LL NEVER CREATE TWO IDENTICAL PATTERNS,” SAYS CLAUDIA SIMON.

BOLD, CHARISMATIC, AND IMPOSSIBLE TO OVERLOOK. THIS DESCRIPTION NOT ONLY APPLIES TO THE PERSONALITY OF DESIGNER CLAUDIA SIMON BUT, MORE IMPORTANTLY, TO HER FASHION BRAND, SWLAG.
“I’M A BIT OF A REBEL; I ALWAYS DO THINGS MY WAY. I DON’T ASK FOR ADVICE OR OPINIONS, AND I’M NOT AFRAID OF MAKING MISTAKES. I SIMPLY LEARN FROM THEM. I CREATE THE ENTIRE BRAND FROM SCRATCH, COMPLETELY INTUITIVELY,” SAYS THE YOUNG DESIGNER ABOUT THE BEGINNINGS OF SWLAG.
“SWLAG IS AN ENDLESS JOURNEY, AND THAT’S WHAT I LOVE MOST ABOUT IT; IT’S CONSTANTLY SHAPING, EVOLVING, AND UNFOLDING. IT’S DEEPLY INTERTWINED WITH ME; IT’S CONNECTED TO MY SOUL AND HOW I PERCEIVE THE IMPORTANCE OF OUR INDIVIDUAL GROWTH. SWLAG IS HERE TO SUPPORT YOU ON YOUR LIFE JOURNEY, TO HELP YOU BECOME WHO YOU WANT TO BE AND VISIBLY LIVE WHAT YOU DESIRE TO LIVE.“
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FEEL FREE