LOOKBOOK

Each piece of Swlag is created in the historic artistic center of Milan, Brera, where Claudia managed to open the brand's first boutique in 2023.

Founded in 2021 in the Czech Republic, Swlag is the brainchild of Claudia. Drawn by the artistic allure of Milan, she soon moved there, taking Swlag with her.

Swlag's creations are not just clothing; each piece has a personality, a living soul, and illuminates both the wardrobe and life of its owner. Swlag defies easy categorization, embodying a unique and distinctive energy that can only be truly understood when worn.

Claudia's artistry blends techniques such as tie-dye, airbrush, 3D paints, watercolor, and bold, rebellious graphic prints, all of which she designs herself.

FEEL FREE

Each piece of Swlag is created in the historic artistic center of Milan - Brera, where Claudia managed to open the brand's first boutique in 2023. The brand was founded in 2021 in the Czech Republic, where Claudia comes from. However, the calling of her soul strongly attracted her to Milan from the beginning - where she soon moved with Swlag. Each piece of Swlag has a personality, a living soul, and brings light to the wardrobe and life of its owner. Swlag is hard to describe in words, it cannot be easily categorized. It is a unique and distinctive form of energy that you can only understand when you wear it. Claudia combines techniques such as tie-dye, airbrush, 3D paints, watercolor, and bold rebellious graphic prints, which she designs herself. Materials are a very strong recognizable element for Swlag. The premium cotton used in Swlag is renowned for lasting a lifetime. So you are not just buying a piece of clothing, you are buying a lifelong friend that will support your energy and record your memories. Feel free - wear Swlag !